What Is Swanurag ? An ethnic wear brands
Swanurag is a name that has brought a new dimension to men’s dhotis and gamchas with its launch of ready-made options. According to Swanurag’s survey, nowadays, men and young boys desire to wear dhotis, but they struggle to drape them properly, and the market often offers poorly stitched dhotis without quality assurance. Even when ready-made dhotis are available, the quality is often compromised – the fabric may not be soft or comfortable, dissuading potential buyers.
Understanding this concern, Swanurag has introduced ready-made dhotis and gamchas that are made of 100% cotton and provide exceptional comfort at affordable prices. These products ensure not only convenience but also maintain high quality standards, addressing the needs of modern men and young boys who seek both style and comfort in their traditional attire.
With Swanurag’s commitment to quality and comfort, wearing dhotis and gamchas becomes not just a tradition but also a pleasurable experience, inviting more people to embrace this timeless aspect of Indian culture with confidence.
Table of Content (Swanurag)
- Significance of the name and logo
- What makes us unique
- Blend of culture with fashion
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Significance of the name and logo
The name Swanurag carries a unique significance, resonating with a profound sense of self-love. When you ponder on the meaning, it’s evident that Swanurag advocates for loving oneself, and it’s quite apparent that those who love themselves will also pay attention to their attire.
Just like the meaning of the name Swanurag, people also interpret it in their own unique ways, which often inspires various reflections. The logo of Swanurag is influenced by the symbol of the Buddhist mythology ,
“unalome”. This symbol signifies that the path to acquiring knowledge or achieving success is never straightforward; it’s filled with many twists and turns, representing an endless journey.
2. What makes us unique
- Vision
Our vision is that whenever an auspicious and holy event happens somewhere, all men involved in that event should aspire to wear dhoti, kurta, and gamcha…
And our Mission is that the dhoti they want to wear is ours.
- Mindset/Thoughtprocess
We believe that a dhoti kurta can also be a Fashion Statement and just work with keeping that in mind.We market us and our products in that manner only.
Our products make us unique, we manufacture products that are extremely comfortable, time savers and so convenient. We, make readymade i.e. fully stitched dhotis with elastic and nara in them, which are very easy to wear.
3. Blend of culture with fashion
Swanurag has shifted its focus away from ripped jeans and eccentric shirts typical of modern fashion trends and instead has embraced the traditional attire of olden times in India. Moreover, recognizing the struggle of today’s youth and adult men who find it challenging to drape unstitched dhotis, Swanurag has introduced ready-made dhotis to keep India’s esteemed clothing tradition alive.
Dhotis can now be worn for various occasions – from temple visits to sitting comfortably during home worship ceremonies or even for picnics. Nowadays, people also wear dhotis and gamchas at wedding haldi ceremonies. Swanurag is diligently working to establish dhotis and gamchas as a fashion trend, putting in considerable effort to bring them into the limelight of contemporary fashion.
